HP dumps Apple’s Beats Audio, Partners with Bang & Olufsen

Hewlett-Packard s PCs, tablets and accessories are going to start using audio technology from Denmark s Bang & Olufsen. 

The companies said Tuesday that all HP devices that carry the Bang & Olufsen or B&O Play brand will have a dedicatedaudio island that isolates the sensitive audio circuits from other signals on the motherboard.


The Bang & Olufsen brand will appear on HP s Spectre, Omen, Envy and select commercial PCs. The B&O Play brand will appear on HP Pavilion PCs, tablets and PC audio accessories. The first HP devices with Bang & Olufsen and B&O Play audio will be available in the spring. 

Shares of Hewlett-Packard Co., based in Palo Alto, California, declined 19 cents to $33.26 in midday trading Tuesday. Itsshares are up about 5 percent for the year.