The Institute of Business Administration (IBA) is all set to host the second International Conference on Marketing on May 3 and 4, 2014 (Saturday and Sunday) at its main campus.
According to the press release, the conference, to be convened by Yasmin Zafar, aims to explore the changes taking place in various facets of marketing. The conference is designed to provide a rich blend of theory and practice through discussions on the latest advancements and their implications for marketers, the press release said. Dr Ishrat Husain, Dean and Director of Institute of Business Administration will also be addressing the conference. Industry leaders from New World Concepts, P&G and Jang Group are on the panels, -thenews