Lala Textiles will be introducing their new high-end brand ‘VINTAGE by Lala’ through the nation wide launch of its first collection, celebrating the festivity of the upcoming Eid, on July 19, 2012 at selected retailers.
Having started as a simple trading house in 1947, the launch of ‘VINTAGE’ marks the luxury brand availability under the Lala Textiles umbrella. ‘VINTAGE by Lala’ takes its inspiration from the rich cultural aesthetics and heritage of the sub-continent.
Their Eid collection comprises of 10 designs in two colour variations each in bold and lively hues ranging from pinks and reds to oranges as well greens and blues. Expect striking designs and distinct embroideries based entirely in fabrics in their purest forms of silks and chiffons selected by Lala for this collection. Each ‘VINTAGE’ suit will come with a selection of chicken embroidery panels, sequined embroidery borders and embroidered necklines making this collection suitable for trendier daywear and more formal evening wear. On the launch of ‘VINTAGE’ with their Eid 2012 collection, Lala Textile Creative Director Asiya Malik said, “We are excited to launch ‘Vintage by Lala’ with this luxurious debut Eid collection. We have used only the finest materials and quality from pure chiffons and silks to cottons. Moreover, each suit will come wrapped in a customised ‘Vintage by Lala’ bag.” – Dailytimes