Designers showcase talent at PFDC Sunsilk Fashion Week Day 3!

Designers showcase talent at PFDC Sunsilk Fashion Week Day 3!

PFDC Sunsilk Fashion Week Day 3

The Pakistan Fashion Design Council (PFDC) in collaboration with Sunsilk presented the third day of the PFDC Sunsilk Fashion Week. Day 3 marked the final day of the early evening Voile Shows with a special show for children wear and six designer prêt a porter shows later in the evening.

Day 3 also witnessed the Ponds Gold Radiance Gold carpet roll out, where the new beauty line by Ponds was introduced by cosmetologist Shahida Zia along and her beauty advisers. Attendees were given expert skin advice by Shahida Zia herself. The Ponds Gold Radiance Gold Carpet also brought to PFDC Sunsilk Fashion Week a unique installation by jewellery brand ‘So KFJ’ by Kiran Aman who presented her collection entitled ‘Barzakh’. Made in solid black onyx projections, the designs in Barzakh were accentuated by the simple use of 22kt beaten gold accents dividing each solid shape symmetrically. The collection for the Ponds Gold Radiance Gold Carpet featured earrings, rings and pendants.

On Day 3, title sponsor, Sunsilk continued to present an exclusive booth for fashion styling, where complimentary hair styling and makeup touch ups with Nabila’s salon team were available.

Voile Shows

The voile shows were opened by Ittehad Textile’s Lawn collection 2012 which showcased a range of prints and patterns exuding femininity, elegance and charm with silhouettes focusing on cut precision and drapery. The floor sweeping Eastern ensembles were adorned with embroidery, crystal and metal embellishment that resonates with royalty and featured an array of styles based on ethnic themes. In addition to the Eastern pieces, the collection also featured another sub-line consisting of digital prints, which drew inspiration from the scenic beauty of famous landmarks to legendary personalities. The next show was by Sundus Nawaz who introduced her kids wear label ‘Rockstar Munks’. The playful and preppy debut collection drew inspiration from the popular cartoon series ‘Alvin and the Chipmunks’ and was dedicated to the children of the SOS Children’s Orphanage and Village, who also showcased the collection on the ramp. Sundus had used light-weight knit, pure cottons, self-made buttons and glittery textured fabrics in her collection. The silhouettes were simple but deftly contoured with contemporary and western cuts. The third voile show of the evening was by Sadia Designers Lawn 2012 collection, which was designed for women who appreciate the finer things in life. The collection embodied a fusion of classic with contemporary and a blend of exotic and traditional designs set in vibrant hues and printed on premium quality fabric.

The finale of the voile shows of Day 3 was by Lakhany Silk Mills [LSM] with their Summer Lawn Collection 2012, which featured a comprehensive range of high quality yarn fabrics in a range of colours, shades, textures, prints and mood combinations. From ivory white to pure white, from copper to chrome, from sea blue to cobalt blue, from turquoise to magenta, from gold to silver, from grey to earthen tones and many more. Each design included premium quality fabrics with rich embroidered borders, laces, piping fabric, buttons, and intricate designs of the ‘V’ neck pattern, different prints of sleeves with various accessories.


Act 1 was opened by Karma’s Spring Summer 2012 women wear collection titled ‘Seussical’ which was inspired from the whimsical literary works of the beloved children’s author Dr Seuss. Cult classics such as The Cat in the Hat, Horton Hears a Who, Green Eggs and Ham, How The Grinch Stole Christmas and his countless poems provide the design house the inspiration for the colour palette, motifs and creative direction. Hair, makeup and styling direction for the show was by Asmaa Mumtaz.

Somal Halepoto

Following Karma’s show was Somal Halepoto’s women wear collection titled ‘Qudrat’. The collection was inspired by tropical birds, more specifically, their plumage which is fresh, bright and liberated. The collection was imbued with rich colours across a diversity of fabrics such as raw silk, chiffon, chamois with an emphasis on appliqué, thread work and block print detailing. The styles ranged from halter cut sleeves, straight shirts, round damans to flowy panels draped shirts, baggy sleeves, loose pants and tights.


Act 1’s finale show was by students of the PIFD. The collection represented creativity and innovation in garments achieved through pattern, draping and sewing skills taught at the PIFD. It covered the diversity of ethnic to chic and from traditional to audaciously prêt.


Act 2 was opened by FNKAsia’s summer 2012 women wear collection which paid homage to the African-Amercian women’s rights activist Sojourner Truth and her message of equal rights for women. Her legendary words “Ain’t I a Woman?” were incorporated as the soul of this collection, which passionately addressed the women of the world, especially Pakistan. The show began with a narrative by Huma Adnan’s daughter Parishae Adnan on the struggles of Soujouner Truth. This collection was an ode to freedom and free spiritedness, which women desire and deserve. Trapezoidal and circular shapes collided and overlapped at will to create a merger of solid thoughts moving forward in a definitive direction.

Hammadur Rehman

The second show of Act 2 was Hammadur Rehman’s women wear collection titled ‘Sij Ubhran’ which translates to sunrise, drawing inspiration from the Tharpakar district in Sindh, a district rich in tradition and culture and well-known for its fine embroideries.

Ali Xeeshan

Day 3’s finale was staged by Ali Xeeshan with his Spring/Summer 2012 collection titled ‘Bano Rani’, drawing inspiration from a woman who has gone through the highs and lows of an emotional journey without losing the luxury of self-esteem and dignity.

Ittehad Textiles, Sundus Nawaz, Lakhany, Karma, Somal Halepoto, PIFD, FNKAsia, Hammadur Rehman and
Ali Xeeshan. – Dailytimes