It’s a small world: new shopping site placing local fashion designers on global map

fashion blogsSince the rise of fashion blogs and international style sharing communities such as Lookbook and Polyvore, fashionistas have taken an increased interest in emerging creators from across the globe, and with the launch of a new social network style site called, the discovery of rising brands from across the continents has got a lot easier.

Launching with 200 brands including the UK’s Amelia Powers, Iran’s Masih Zad and Sweden’s By Malina, the new site aims to help local designers reach new markets, letting shoppers buy pieces from international designers they may have otherwise not discovered.Catering to men’s, women’s and children’s brands, the site allows designers to curate their own web store.

“Every store is unique. Every brand has a personality, and every designer has a story to tell,” explained chief operating officer Christopher Price to WWD April 9. There is an emphasis on social networking, with visitors able to share trends via the interactive community and designers being linked to sites such as Facebook, Twitter, LinkedIn and Google+. Consumer interaction is key too, as shoppers can email brands directly.To create a free shopper account at visit – Yahoonews