Following the success and critical acclaim of three consecutive weeks of fashion, the Pakistan Fashion Design Council (PFDC) and Sunsilk take their week of fashion to a bigger business platform teaming up with the sixth Expo Pakistan, in collaboration with the TDAP in Karachi.
Indeed the fourth instalment of PFDC Sunsilk Fashion Week will be held in parallel to the trade event.Moreover, with the fourth PFDC Sunsilk Fashion Week, presenting their spring/summer 2012 prêt-a-porter collections for the season are 23 designers including leading industry labels and designers as well as some of Pakistan’s most exciting new design talents. Staying true to its original format, Karachi can expect four days of fashion with a total of 24 shows from: Adnan Pardesy, Akif, Ammar Belal, Ayesha F Hashwani, FNKAsia, HSY, Khaadi Khaas, Mohsin, Muse, Nickie Nina, Nida Azwer, Republic, Sania Maskatiya, Yahsir Waheed and Zaheer Abbas. Also showcasing will be four new design talents: Batur, Hammadur Rehman, M Irfan Ali and Zonia, as supported by the PFDC. The PFDC will be reintroducing afternoon voile shows in Lahore at the fifth PFDC Sunsilk Fashion Week with this current Fashion Week exploring the new association with TDAP and focusing on designer prêt-a-porter shows.
Speaking about the PFDC Sunsilk Fashion Week platform, PFDC Executive Committee Chairperson, Sehyr Saigol, said: “As a council and as a platform we are proud to bring consistency and sustainability to fashion and now take our platform on to a potentially bigger business platform. With our fourth week of runway shows and this time in association with TDAP, our designer representation in Paris, the opening of our brand new store in Lahore at Mall One and in Karachi later this year at Dolmen City Mall, we endeavour to constantly further our vision of institutionalising the business of fashion.
It is our belief that in order to grow towards the commercialisation of Pakistan’s fashion industry we must formalise the required processes which includes regular and seasonal showcases streamlining established brands and nurturing newer talents, providing retail avenues and forging public/private commercial partnerships. We look forward to welcoming you to our fourth week of fashion.”
PFDC Sunsilk Fashion Week S/S 2012 will be staged at one main runway venue and will also include daily exhibitions of collections showcased at the same venue. Each day will include two main acts with three shows per act. The PFDC Sunsilk Fashion Week shows will be managed by the PFDC, its members and the executive committee; produced by Frieha Altaf of Catwalk Productions with Event Coordination by the R Team, styled by Sabs, The Salon for Women and Khawar Riaz for Men with Designer Management and Buyer Sourcing Consultancy through The Little Black Book and Public Relations by Lotus. – Dailytimes