Pakistani fashion garments at exhibition in Paris

PARIS: Four Pakistani women entrepreneurs have done Pakistan proud by participating in the 11th edition of Prˆt-…-porter Paris, the prestigious fair for the high-end fashion garment industry of France and Europe. The Pakistani women entrepreneurs; including Mrs. Anila Iftikhar of Al-Nafah Enterprises, Ms Hina Mansab Khan of Laila Collection, Ms Sara of Sarashoppe and Ms Filza of Shah’s Boutique are participating in this exhibition under the aegis of Trade Development Authority of Pakistan (TDAP).

A striking feature of the four-day exhibition from Sept 3 – 6 is the participation in catwalk by nine famous designers from Pakistan. The catwalk witnessed by large numbers of importers from around Europe, drew a positive feedback. “Pret a Porter” is an international chain of fashion trade shows like “The Train” in New York and the “Living Room” in Tokyo.The catwalk attracted the largest crowd in the event and is hoped that it would add to the business worth of Pakistani textile and fashion industry at international level.The catwalk – an initiative of Pakistan Fashion Design Council (PFDC), a forum of luxury designers from Pakistan and included Kamiar Rokni, Nina Khan, Shamoon Sultan, Moeed Yousaf, Hassan Shehreyar Yasin, Angela Braid, Zaheer Abbas and Adnan Perdesy. The moving force behind the participation was Sehyr Saigol, chair-person, executive Committee of PFDC.Hiba Sher, the consultant said the designers had emphasized on value addition in existing concepts of fashions marketing.

A large number of international exhibitors from Italy, Spain, UK, France, Turkey, India, China, Romania, Indonesia, Brazil are participating in the fair that attracts visitors from France and abroad. Known French and European brands are present in the fair.The Pakistani entrepreneurs said French importers were taking keen interest in Pakistani fashion garments and they had been receiving overwhelming response from other international importers, as well.Pakistani exhibitors presented hand embroidered clothing and antique jewelry. – APP