Innovation rules PFDC show finale

The four-day-long Pakistan Fashion Design Council (PFDC) Sunsilk Fashion Week concluded on Friday with festivities. People from the Fashion Industry participated in great numbers and showed great confidence in the fashion week, saying it would help develop links between local designers and people from outside the country.Twenty-five designers encompassing both the leading names from the industry and exciting emerging talents continuously aspired to promote through the platform in the three-day event.

Participating designers, who showcased their luxury collections, included Adnan Pardesy, Akif, Ali Xeeshan for Crimson, Ammar Belal, Asifa & Nabeel, Beekay, Emraan Rajput, Fahad Hussayn, Fnk Asia, HSY, Karma, Khaadi Khaas, Mohsin, Nickie Nina, Republic, Rizwanullah, Sadaf Malaterre, Sahar Atif, Sarah Salman, Sublime by Sara, Feeha Jamshed for Teejays, Yahsir Waheed, Zaheer Abbas and Zara Shahjahan.On last day of the event Adnan Pardesy, Ali Xeeshan for Crimson, Ammar Belal, Emraan Rajput, Fnk Asia, HSY, Feeha Jamshed for Teejays and Zara Shahjahan showcased their latest designs.
Adnan Pardesy’s men’s wear and women’s wear collection presented titled “Opine” was an expression of the designer’s opinion on denim and the possibilities it possesses in term of construction, detailing and texturing. Fabrics used in the collection were cotton and denim treated with a diversity of washes with fabric on fabric construction with embellishment found in zippers and buttons.

Crimson by Ali Xeeshan showcased a collection titled “The Paradox”, tribute to the platform provided by the PFDC Fashion Week ramp. The “Paradox” endeavours to encapsulate the spirit, diversity and contrasts of fashion as evident on the PFDC Sunsilk Fashion Week platform.Ammar Belal embarked on a new direction with the “African Safari” collection, the indigenous African culture and tribal clothing was showcased through the juxtaposition of various prints in chiffon, silk and georgette. The men’s wear in the collection fused unique elements of detailing with practical cuts for any stylish gentleman. White linen, khaki twills, and chocolate distressed suede’s form the main colour palette for the Indiana Jones inspired men’s wear.Emraan Rajput’s men’s wear collection was titled “Noir”, where the designer took inspiration from this universal colour as one that carries a plurality of emotions; from being a symbol of evil, menace and sorrow to a representation of authority and style. With “Noir”, Rajput interprets black as a symbol of power and sophistication whereby the designer believes that black has the ability to individualise people among others, absorbing all colours giving one the feeling of power and individuality.

FNKAsia’s men’s wear and women’s wear collection was titled “Sea Merchants”. Rethinking tradition, FNKAsia presents a solid palette this summer, focusing on an array of lowers be they pocketed shalwars, stretchy churidaars or tights. Bringing the slim streamlined structure back into a woman’s wardrobe, the muslin shirts and tunics are smart, light on the body and easy on the eye. The fabrics used were pure, light and organic, best suited for summer.Hassan Sheheryar Yasin’s (HSY) collection was entitled “Voyage National” inspired by the beautiful face of Pakistan. “Voyage National” is an aesthetic journey through the regions of Pakistan. Fabric from the World of HSY prints, the brands first premium prints line teamed with age-old embroidery techniques passed from one generation to the next, are complimented with handbags designed exclusively for HSY by Krizmah from Chitral.Fashion designer Feeha Jamshed for Teejays showcased her collection for her brand TEEJAYS titled “TEEJAYS: FREEDOM; wear your man and your flag!” The collection consisted of cotton, which was a mix of prints and solids designed in patches and spruced with pockets.Zara Shahjahan’s women’s wear collection was titled “Pink Chai”. A combination of Shahjahan’s five different design lines within one showcase, “Pink Chai” was inspired by Pakistan’s amazing women and their strength and versatility.  – Dailytimes