The market share of smartphones is expected to double next year as stiff competition rages among cellphone makers with moderate prices and cheap Chinese brands penetrating the market. Nokia Android phones have also hit the markets where Q Mobile, Samsung, Huawei, Sony, LG, Voice, G-Five, VGO Tel, etc continue introducing new smartphones with more advanced features and competitive prices. However, feature phones (not smart or android) still hold 80 per cent market share and cost between Rs2,500 to Rs4,000. According to Director United Mobile, Azad Lalani, smartphones share will jump to about 40pc next year from the current 15-20pc. Pakistan’s monthly sales of overall cellphones is estimated at 1.5 to 1.7 million units. The start of 3G services will further boost sales of smartphones.
Market sources said that one of the Chinese cellphones now holds a major market share with sales of 600,000-700,000 units per month, a sector that was previously dominated by Nokia. The price of smartphones (Chinese brands) starts from Rs7,000 and touches up to Rs60,000 plus for many major brands. Country General Manager Nokia Pakistan and Afghanistan, Arif Shafique said, “We have recently launched the first of our Nokia X range of smartphones in Pakistan. The device runs on the Nokia X Software Platform, which is built on the standard Android Open Source Project (AOSP).”
Shortly, the company will expand the range of Nokia X devices in Pakistan across all price points. The recently launched Nokia X is available at an estimated price of Rs13,500. “Pakistan’s mobile market is burgeoning and the users are becoming more and more tech savvy,” he said. On grabbing market share in Nokia Android phones, he said as per Nokia policy he cannot comment on the company’s market share by country or region.
“I believe there is consumer demand especially in the affordable smartphone space,” he added. Regarding investment in the launch of Android phones in Pakistan, he said: “The investment is largely in the marketing and promotion of this new range, as well as in supporting Pakistani developers to come up with more locally relevant apps for Nokia X family.” Currently Nokia phones are arriving from China for the Pakistani market.
“As and when trade between India and Pakistan opens, we will weigh both options — of importing from China and India.” “We will opt for the one that will offer the best value to our consumers in Pakistan,” he said. On Microsoft’s acquisition of Nokia devices and services business, the general manager said, “Our transition with Microsoft is shaping up to close in April and our journey towards bringing smarter mobile devices and smarter technology is going ahead with this transition.” -Dawn