KARACHI: RUSK, a firm involved in the professional hair industry, has now forayed into Pakistan with the help of Hyeworth Renault Petersen Pakistan (Pvt) Ltd.
RUSK is a source of inspiration for many stylists and hair care professionals all across the globe. It is among one of the most professional hair care brand that offers elegant and edgy products from hair care to styling and also finishing.Moreover, RUSK unveils a full range of products and tools for salons and for their clients in Pakistan. The products are for both professional and consumers. They will be retailed from salons. To give first-hand experience to the salons and consumers, the RUSK International creative team is in Pakistan to unveil RUSK products that will be personifying pride, passion, creativity and energy.
The professional hair care brand, RUSK organized a look and learn program to introduce its products and salon tools in Pakistan, at local hotel here on Tuesday.Hair experts and members of the RUSK creative team demonstrated the latest RUSK cuts, Colors and styles at the event.
Commenting upon the occasion, Hedwige Sluss Thuer, Managing Director, RUSK, said, “Our products are highly characteristic and have a wide range that caters to the needs of every individual. We are excited to launch RUSK with Hyeworth, and look forward to reaching the target group in Pakistan using their strong distribution network and focused business approach.”
RUSK has a classified as Sensories, Deep Shine, Designer & Being collections. The wide range of consumer products that vast hair care range which is being introduced in Pakistan are Shampoos, Conditioners, Styling & Finishing Products and Treatments. RUSK also has salon services, which provide professional hair color & hair straightening, curling and smoothing. RUSK also provides salon tools and appliances like hair dryers, flat & curling irons, hot rollers, brushes and shears.
RUSK products are a unique range, which have the advantage of natural and botanical ingredients with an entirely different chemical formulation designed for utmost perfection. They are formulated in a way such that the hair is not chemically strained. RUSK hair products are also famous for their CFT (compressed formula technology).
RUSK have been widely used for runway looks for international Celebrities like Paris Hilton, Heidi Montag, Ed Hardy, Cyndia Rowley, Nancy O’Dell, Shannon Elizabeth, Tiffany Miranda, Jason White, top New York models and is also seen at the New York & Miami Fashion Weeks. RUSK empowers consumers and stylists to use innovative and imaginative styling techniques to provide everything from the latest avant-garde runway look to the next “must-have” hairstyle. In every package from bottles to jars, RUSK personifies pride, passion, creativity and energy. – Dailymail