International fashion store now in Karachi

International fashion store now in Karachi

KARACHI: ‘Debenhams,’ a United Kingdom-based departmental store has launched its first outlet in Pakistan recently, playing down the rumours of city’s being unsafe for foreign investment and the foreigners.

Sindh Governor Dr Ishratul Ibad Khan and British Deputy High Commissioner Francis Campbell jointly inaugurated the launch of the store in a cake cutting ceremony. Apart from notable politicians and diplomats, a number of celebrities and representatives of fashion industry also graced the media launch of the fashion store.

Crème de la crème of the local fashion industry was present at the event. Famous celebrity Maria Wasti said that the launch was matter of joy for her, as she like various others, used to go abroad for Eid shopping, but this year she wouldn’t spend her time and extra money on traveling for shopping.

Take II CEO Tehmina Khalid said that the launch was a positive sign for the local fashion industry as well as citizens. She further said that the opening of an international store in Pakistan also delivers a clear message of political and economic situation of the country’s not being as bad as portrayed by the local and international media. She said that Pakistan is a country with rising potential of investment and growth of local industries.

The event culminated with a unique fashion presentation in which model presented designs on elevator, instead of walking on ramp. Indeed Tehmina Khalid was the person, who introduced the idea in Pakistan. On the occasion, eight male, four male and two child models presented sophistic and contemporary cuts through a presentation. Hair, makeup and male model grooming of the models was don by Nabila’s team @Npro. The event was managed by Shakeel Jaffer and Hasan Naqvi at HnS connect. Choreography was done by Ehtasham Ansari, while media and PR was handled by Takell. – Dailytimes