KARACHI: For the first time in Pakistan, Easypaisa is set to launch a free life insurance plan to its subscribers. The innovative service will be launched in collaboration with Adamjee Life Assurance Co Ltd.
Roar Bjaerum, VP Financial Services Telenor Pakistan said, “Research has shown if people are able to save or hold an insurance then they are better equipped to handle certain events in their lives which require immediate funds. Our insurance product is one way of achieving Easypaisa’s vision of financial inclusion for everyone. The insurance cover will help provide some financial security to the family of the insured in case of any unforeseen event, thus reducing the risk of them falling on hard times.”
Having an insurance plan is vitally important in today’s world. That is why we have collaborated with Telenor Pakistan to make it within reach of the masses. Hence this collaboration would go a long way in achieving this goal, as it would allow insurance penetration in the masses, said Fredrik de Beer, CEO of Adamjee Life Assurance.
Nadeem Hussain, President and CEO Tameer Micro Finance Bank said it was a step in this direction under the Easypaisa umbrella and with Adamjee Life. This will enable us to offer an insurance component to customers, thus easing their burden of paying any premium in return for secure insurance cover.”